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Proenza Schouler's Jack McCollough and Lazaro Hernandez on the Power of Fashion Bloggers

Proenza Schouler Talk To Fashion Bloggers at Evolving Influence

Although I'm not going to be doing much about fashion outside of Asheville, I thought this video of Proenza Schouler designers Lazaro Hernandez and Jack McCollough speaking at the NYFW Evolving Influence blogger conference would be useful for folks who are still wrapping their heads around the value of being in a fashion blog, especially folks with an interest or involvement in luxury markets. I'm not saying I'm going to make anybody famous but they talk about their cluelessness four years ago, similar to someone I recently encountered, and how they and the industry have taken a while to figure out what's up with bloggers but are now embracing them.

For example, one of the guys discusses their first contact with a Midwestern fashion blogger, "this crazy girl in the middle of America!" (2:05), and how they just couldn't get it at the time. It reminds me a lot of people in the music industry 5 or 6 years ago who did not see the power of blogging even though some of us knew what we were and what we were in the process of accomplishing!

Honestly, once you've watched a new artist blow past the industry censors and get a deal because they're already famous due to bloggers or, in my case, once you've embarassed NY hip hop industry power figures in front of their peers from a laptop in NC, you know what's up! Especially when you get tipsters working in their offices giving you direct quotes...The industry did not see us coming and now all my old blogging buddies are the first to get leaks and hot tips. They're running circles around the magazine people who are watching their industry die!

But that was back in the day and this isn't about me, it's about folks coming from out of nowhere and changing the game.  It's about not being shortsighted and not turning your nose up at things you don't understand.  It's about thriving in the 21st Century.

Jack and Lazaro know what's up. Do you?

Video via The Business of Fashion.

Related Asheville Fashions Coverage:
"I Don't Think I Want to Be In a Blog"

Note: I just started a YouTube channel for Asheville Fashions where I'll be listing videos I post here as well as other videos of interest.



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